For this modern reboot of Glu’s top-grossing mobile franchise, I led UI efforts from the ground up, defining the game’s visual identity, branding, and 2D presentation. Inspired by outdoor outfitters, national parks, and classic American trucks, the UI mixes rugged personality with streamlined usability. I partnered closely with UX, engineering, and product to refine flows, polish menus, and build an experience that felt both familiar to longtime Deer Hunter fans and fresh for a new generation. Menu transitions and in-game UI were implemented in Unity using a custom animation pipeline I helped develop.