Puzzles & Passports
Puzzles & Passports is a free-to-play, mobile match-3 puzzle game that Big Fish Games published with all development done out of house. My task as a member of the BFG team was to council internal & external stakeholders on how to make holistic Player Experience improvements that improved KPIs and ensured the long term success of the game.
1. The original meta for Puzzles & Passports was over designed and failed to deliver on the travel fantasy. This updated meta flow, created in collaboration with the Design Director, aligns with modern Match-3 expectations while reinforcing the core theme of discovery and capturing memorable moment. This flow redefines how players progress, unveiling new experiences that keep them motivated and engaged.
2. I also collaborated with Puzzles & Passports’ Design Director on a return-to-game experience that highlighted live-ops events tied to real-world cultural celebrations. This Seasonal Events menu reinforced the game's travel theme, with the intent of creating timely and engaging gameplay opportunities.
3. A further iteration of the Seasonal Events design, simplifying the flow while preserving the fun, travel-themed experience.
4. This low-fidelity flow was presented to internal and external stakeholders to improve the Puzzles & Passports store experience. It highlights the store’s existing design, proposed refinements, recommended content, and a redesigned bottom navigation aligned with best-in-class Match-3 conventions.
5. Lastly, I collaborated with the external dev team, artists, and product leads to refine the design based on player feedback and playtest data. This updated look and feel helped shape the final direction before release.
“I deeply appreciate your UI/UX, artistic and creative insights & the time you’ve spent with us. We’ve experimented, learned, and accomplished so much, & the game is profoundly better today - largely thanks to BFG’s outstanding partnership!”
Rajeev Nagpal - CEO, BeBopBee
— Quote Source